Cyclical

Working in retail, you start to notice things about fashion… and the number one thing is that fashion is cyclical. Something deemed “unfashionable” one year can come back into style the next. Like, gel sandals are back in for reasons totally beyond my comprehension.

What’s in right now? From the stock I’ve seen come in, high-waisted jeans. Tie-front tops. Mismatching patterns. Crop tops. Bold colors. Animal print. Tie-dye. Paper bag waists. Ringer tees. Anything deemed “vintage.” Mom jeans. Tapered jeans.

Customers often complain to me because we stopped carrying a specific style of jean some years ago, but now, it’s coming back into fashion. Because it’s still available online, people buy them that way, but if they don’t fit, they bring them back to the store. Due to returns, I have enough pairs of them to create an entire fixture, yet we technically don’t carry them in store.

The biggest one I have noticed is the brand Champion, which primarily sells athletic apparel. The place I work has sold Champion for longer than I’ve worked there. Personally, I’ve always viewed it as a solid brand. Not as flashy as Nike, not as prestigious as Under Armour. The older generation would often stray toward it because of the cinch-bottom pants, lower cost, and reliability. The younger generation would turn their nose up at it because it was “uncool.” I buy their workout shirts because they fit nice.

Now, watching folks trickling in over the past few weeks for back to school shopping, I’ve seen more teenage boys try on and buy Champion apparel than ever before. I can’t get rid of the billions of Nike graphic tees that have been sent, but I can’t keep Champion on the shelves. And what they can’t find in the store, they find and buy online. It’s remarkable to me, how quickly the brand went from “lame” to the hottest brand in the eyes of teens and trend setters. I’ve even seen celebrities wearing Champion hoodies!

It’s wild to me, how quickly things change, and opinion shifts. Brands fall out of favor while others surge in popularity. Makes me want to stick to plain tee shirts and jeans – can’t go wrong that way.

And even if your clothes aren’t “fashionable” any more, but you don’t want to part with them… just hang on for a couple of years, and the cycle may swing back around.

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