Cyclical

Working in retail, you start to notice things about fashion… and the number one thing is that fashion is cyclical. Something deemed “unfashionable” one year can come back into style the next. Like, gel sandals are back in for reasons totally beyond my comprehension.

What’s in right now? From the stock I’ve seen come in, high-waisted jeans. Tie-front tops. Mismatching patterns. Crop tops. Bold colors. Animal print. Tie-dye. Paper bag waists. Ringer tees. Anything deemed “vintage.” Mom jeans. Tapered jeans.

Customers often complain to me because we stopped carrying a specific style of jean some years ago, but now, it’s coming back into fashion. Because it’s still available online, people buy them that way, but if they don’t fit, they bring them back to the store. Due to returns, I have enough pairs of them to create an entire fixture, yet we technically don’t carry them in store.

The biggest one I have noticed is the brand Champion, which primarily sells athletic apparel. The place I work has sold Champion for longer than I’ve worked there. Personally, I’ve always viewed it as a solid brand. Not as flashy as Nike, not as prestigious as Under Armour. The older generation would often stray toward it because of the cinch-bottom pants, lower cost, and reliability. The younger generation would turn their nose up at it because it was “uncool.” I buy their workout shirts because they fit nice.

Now, watching folks trickling in over the past few weeks for back to school shopping, I’ve seen more teenage boys try on and buy Champion apparel than ever before. I can’t get rid of the billions of Nike graphic tees that have been sent, but I can’t keep Champion on the shelves. And what they can’t find in the store, they find and buy online. It’s remarkable to me, how quickly the brand went from “lame” to the hottest brand in the eyes of teens and trend setters. I’ve even seen celebrities wearing Champion hoodies!

It’s wild to me, how quickly things change, and opinion shifts. Brands fall out of favor while others surge in popularity. Makes me want to stick to plain tee shirts and jeans – can’t go wrong that way.

And even if your clothes aren’t “fashionable” any more, but you don’t want to part with them… just hang on for a couple of years, and the cycle may swing back around.

Published by Allie Frost

Allie Frost never wears matching socks and she is a MASSIVE coffee snob. Allie has a bachelor's degree in English Literature with a minor in Film Studies from Western New England University. She was a member of the class of '13 and studied abroad in England during the summer of 2011. In late 2014, Frost submitted an entry to the Indie Genius Contest for Writers held by Dragon Tree Books. Her entry, entitled I'm With You, won first place, is out in both print and ebook formats NOW! Links are on the Works Published page! She has a totally healthy obsession with Batman, loves going to the movies, and enjoys playing video games. She also eats pizza with utensils, but hopefully that won't ruin your opinion of her. Photo cred: Rosielou Photography

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: